What is Ainse?

We promote wholesome Internet ethics and culture so that people can use the Internet in a positive and efficient manner.
"A More Attractive Internet Sector (Ainse)" is

a nationwide campaign promoting a culture of wholesome ethics on the Internet that the Korea Broadcast and Communication Commission and the National Information Society Promotion initiated in 2010. It seeks to promote a healthy Internet by conducting various Internet-related education programs and campaigns.

Introducing "Welly" the Internet ethics mascot
Someone must protect the Sea of Information known as the “Internet,” right? That’s why I was born.
I am the guardian that protects the Sea of Information! I will eat up all the bad words that pollute the Ocean.
In their place, I will blow out kind words.
I need your help to protect the world of the Internet
From now on, only comments of praise and comments of love. OK?
An attractive Internet sector! I will be your reliable friend!
Name
Welly
※ My name was created using the English adverb “well,” the English word for large ocean mammals “whale,” and by adding the cute diminutive affix of endearment “-y”
Meaning
Welly does not signify being alone in the world, it means having a sense of togetherness and interacting well with others, which can be expressed with “well-Re.”
Special
traits
Swims through the Sea of Information--the Internet--looking for bad information to gobble up, and positive information and comments to spray out.
History since 2010
2019
  1. 03.25~31

    Managed the Week for an Attractive Internet Sector (10th)

  2. 03.25

    Announced the Week for an Attractive Internet Sector

  3. February

    Established a basic plan for the Week for an Attractive Internet Sector Campaign.

2018
  1. 09.06~20

    Managed the Week for an Attractive Internet Sector (9th)

  2. 09.06

    Announced the Week for an Attractive Internet Sector

  3. May

    Established a basic plan for the Week for an Attractive Internet Sector Campaign

2017
  1. 09.04~16

    Managed the Week for an Attractive Internet Sector (8th)

  2. 09.04

    Announced the Week for an Attractive Internet Sector

  3. 08.01

    Building the Internet Ethics Portal (combining the former 4 homepages: the former Beautiful World of the Internet, Internet Ethics and Culture, Information Culture Portal, and the Correct Child Netizen)

  4. March

    Established a basic plan for the Week for an Attractive Internet Sector Campaign

2016
  1. 06.08~14

    Managed the Week for an Attractive Internet Sector (7th)

  2. 06.08

    Announced the Week for an Attractive Internet Sector

  3. March

    Established a basic plan for the Week for an Attractive Internet Sector Campaign

2015
  1. 06.01~06

    Managed the Week for an Attractive Internet Sector (6th)

  2. 06.01

    Announced the Week for the Attractive Internet Sector, and hosted the celebration for the Month of Information Culture.

  3. April

    Established a basic plan for the Week for the Attractive Internet Sector, and the ceremony for the Month of Information Culture.

2014
  1. 06.09~14

    Managed the Week for an Attractive Internet Sector (5th)

  2. 06.09

    Announced the Week for an Attractive Internet Sector, and hosted a celebration for the Month of Information Culture.

  3. June

    Developed an Action Union for the Happier, Smarter Culture of the Information Culture Movement.

  4. April

    Established a basic plan for the Week for the Attractive Internet Sector, and the ceremony for the Month of Information Culture.

2013
  1. 06.10~15

    Managed the Week for an Attractive Internet Sector (4th)

  2. 06.10

    Announced the Week for the Attractive Internet Sector, and hosted the celebration for the Month of Information Culture.

  3. May

    Participated in the Week for an Attractive Internet Sector Campaign.
    Combined and organized a private consultative body (Action Union for a Happier, Smarter Culture).
    * Action Union for a Happier, Smarter Culture: Ainse Nationwide Consultative Body (KISA) + Smart Information Culture Action Union (NIA)

  4. April

    Established a basic plan for the Week for the Attractive Internet Sector, and the ceremony for the Month of Information Culture.

  5. March

    Formed a working-level taskforce of individual cabinet ministries (Korea Broadcast and Communication Commission, Ministry of Science and ICT, KISA/NIA) by combining and promoting the Week for an Attractive Internet Sector Campaign and the Month of Information Culture Ceremony.

2012
  1. 09.20

    Hosted meeting for the 2nd working group for the Attractive Internet Sector Pan-National Consultative Body.

  2. 06.11~16

    Managed the Week for an Attractive Internet Sector (3rd)

  3. 03.30

    Hosted meeting for the 1st working group for the Attractive Internet Sector Pan-National Consultative Body.

  4. 03.01~04.01

    Recruited member companies for the Attractive Internet Sector Pan-National Consultative Body.

2011
  1. 09.26~30

    Managed the Week for an Attractive Internet Sector (2nd).

  2. 09.07

    Hosted meeting for the 2nd working group for the Attractive Internet Sector Pan-National Consultative Body.

  3. 07.14

    Hosted meeting for the 1st working group for the Attractive Internet Sector Pan-National Consultative Body.

  4. 04.28

    Hosted meeting for the 1st representative staff for the Attractive Internet Sector Pan-National Consultative Body.

  5. 03.01~04.01

    Recruited the Attractive Internet Sector Pan-National Consultative Body member companies.

2010
  1. 09.06~10

    Managed the Week for an Attractive Internet Sector (1st).

  2. 08.24

    Created the Week for an Attractive Internet Sector Pan-National Consultative Body.

  3. 08.18

    Reached 2nd Agreement on the government ministries concerning participation in the Week for an Attractive Internet Sector.

  4. 08.03

    Held service evaluation and enterprise selection for the ceremony of the Week for the Attractive Internet Sector.

  5. 07.28

    Reached 1st Agreement on the government ministries concerning participation in the Week for an Attractive Internet Sector.

  6. 07.16~17

    Workshop for the establishment of detailed plans for the Week for the Attractive Internet Sector.

  7. 07.12

    Reported on the Korean Cabinet Meeting

  8. 06.25~30

    Korea Broadcast and Communication Commission’s agreement regarding the establishment of the advance plan for the Week for the Attractive Internet Sector.


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